Working for the Weekend

Here’s to the weekend! Bella knows you’ve been working hard this week, so sit back, relax and view our newest arrivals from this week! We are so thrilled to introduce three new anticipated lines: We Are Owls, Aiko and Soft Joie.

With its first ever collection this fall, We Are Owls is comprised of distinctively printed scarves made of the most superb cashmere yarns. New York designer, Ling Chen, draws design inspiration from the eclectic mix of people and cultures she was surrounded by, visualizing the world the same way owls do – 360 degrees at all time. These scarves are very wearable and so unique…fun to accessorize any outfit!

Aiko is a sleek line, designed by Cynthia Mittweg that features a modern take on the classic sweatshirt. Launched at New York Fashion Week for Spring 2010, Aiko currently features 15 styles made of the same fabrics using different treatments, embellishments and silhouettes, thus allowing the sweatshirt to be worn day and night.

New to the industry, Soft Joie is a sister label to the well renowned brand, Joie (pronounced ZHWAH). With a focus on basics, the Soft Joie collection includes soft tops and tees with added detail here and there- encompassing the three key elements, ‘casual, comfortable and luxurious.’

The response to these three new lines has been bananas and we can’t wait for you to enjoy them!

Also, don’t forget to take a peek of additional arrivals. Cozy cashmere caps and throws from 360 Cashmere, skinnies from Siwy denim, and amazingly classic and rich dresses from Laila Azhar and Flavio Castellani.

Looks 1-4: We Are Owls

Looks 5-9: Aiko

Look 10: Soft Joie

Looks 11 and 12: 360 Cashmere

Look 13: Siwy

Looks 14 and 15: Laila Azhar

Looks 16-19: Flavio Castellani

Have a lovely weekend and we look forward to seeing you soon!
xoxo,
The Bella Girls